Perspectives
Author: camgmt
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Fueling the Future of Brand & Reputation Management in the Digital Age
Founder & CEO Elena Rivera-Cheek, MBA was the featured speaker at the Building and Realty Institute of Westchester and the Mid-Hudson Region (BRI) Women in Construction event at…
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Algorithmic Authenticity: Finding the ‘Human Pulse’ in the Era of the Machine
We are currently witnessing the industrial revolution of creativity. Walk onto any marketing “playground” today—whether it’s a LinkedIn feed, a programmatic ad exchange, or…
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The Future of Thought Leadership is Video
Explore how Video Thought Leadership helps brands connect and engage with decision makers through storytelling and expertise.
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Why Video Should Be Part Of Your Payer Communications Strategy
Transform your payer marketing strategy with video. Learn why video is key to effective audience connection in payer communications.
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Key Trends in Payer and Market Access You Should Know
Explore payer and market access innovations from industry expert and C&A Health’s SVP, Creative Director Christina Gawiak Reyes, to stay ahead of important trends.
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The Power of AI in Payer Marketing
Explore the impact of AI in payer marketing and how it can give your brand a competitive advantage in the industry.
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Scaling Your Agency With Agency-To-Agency Support
Discover how agency-to-agency support can navigate the challenges in healthcare and strategy for lasting success.
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The Art of Clarity: Why Simplifying Complex Communications is Healthcare’s Next Frontier
In the intricate and often overwhelming world of healthcare, the most potent innovation may not be a new molecule or a surgical robot, but…
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C&A Digital Launches Its Newest Venture — C&A Health, a Division Dedicated to Health & Wellness
Westchester, NY— [July 8, 2025] — C&A Digital, a full-service strategic marketing agency based in Westchester, NY proudly announces the launch of its new…
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Access Granted: A Strategic Guide to Marketing to U.S. and Global Pharmaceutical Payers
The ability to articulate a compelling and evidence-backed value proposition to these economic buyers is now arguably the most critical capability for any biopharma…